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Case Study Google Ads + SEO + Web Redesign

Vanta Legal

Delivered Vanta Legal  ·  2023
Vanta Legal — Main Visual
About the project

The brief, the challenge and what we built.

Vanta Legal is a boutique law firm specialising in commercial property and business contracts. Despite being excellent at what they do, they were invisible online — no Google presence, a website built in 2017, and zero digital lead generation. Every client was a referral.

We rebuilt their website with a clean, authoritative design that communicated credibility and trust. We then set up and managed their Google Ads campaigns targeting high-intent commercial legal searches, and implemented a full SEO strategy. Within 4 months they were receiving consistent inbound leads for the first time.

Vanta Legal — Detail View

Client

Vanta Legal

Services

Google Ads + SEO + Web Redesign

Year

2023

Status

Delivered

Client Website

www.vantalegal.co.za

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What we delivered

Every deliverable, accounted for.

Full website redesign — 8 pages
Practice area content writing and SEO optimisation
Google Search campaign setup — 5 ad groups
Keyword research and negative keyword management
Google Business Profile optimisation
Monthly Google Ads management and reporting
Technical SEO and Core Web Vitals improvements
Results

The numbers that matter.

↑320%

Google Search impressions

18

Inbound leads in first month

↓35%

Cost per lead vs industry avg

4 mo

Time to first-page ranking

Vanta Legal — Final Result
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