Apex Clothing is a South African streetwear brand with attitude — but their branding was fragmented, their logo had been through three versions, and their merchandise lacked the premium feel they wanted to sell at the price point they needed.
We rebuilt their entire brand identity, created a comprehensive style guide, and then handled the full procurement and production of their merchandise range — from blank garment sourcing to print setup to final delivery. The brand now has consistency across every touchpoint, from their tags to their carriers.